ABOUT US
OUR Story
Created with the single goal of making women with average busy lives look like the badass chicks they are. Our clothes are equal parts comfort, convenient, and cool.
We hate all the Fashion B.S. that turns a blind eye to real life. Are you drifting from high level negotiations to luxurious garden parties? Us neither. We're here for your actual day: juggling kids, work, bills, DIY, fitness, and personal interests. All whilst trying to squeeze in time for friends and generally just hold it all together. Because we get it... most days aren't glamorous. And those are the days you need clothes that are on your side, making you feel great.
Enter our "One-and-Done" concept: Every Maison Wanda piece is a throw-on-and-go statement that works for every part of your actual day. Practical enough so you can get on with life. Dress up or down with trainers or heals, no complicated accessorising needed. But ultimately, interesting enough that you get compliments and look like you've got it all together.
THE FOUNDERS
MEET JEN & TIFF
Maison Wanda was founded by Jennifer Kitching and Tiffany Taylor, best friends who met in fashion college. We've designed collections for the UK's most well known brands and retailers, and know clothing inside out.
But we got tired of seeing all the same trends rehashed everywhere, leading to unconsidered garments created to feel last season all too soon.
On top of this, we noticed that these products weren't benefitting women like us: any conversation about fashion amongst friends our age seemed to be about feeling like a bland version of our younger selves. And this really interested us. Because it's not that women don't know how to dress, in fact most of us have a wardrobe full of cool stuff we never wear. It's that the products on offer are made for specific events ("office wear", "Summer Party", "Lounge wear",...) and not reality. Most of us have a blended day with very little time to get ready, and fundamentally anything uncomfortable or that just takes too long to put together doesn't get worn.
So we asked the obvious: isn't it time there was a brand that stops telling women what they're supposed to want, and just actually designs for what they need?
Maison Wanda is fully independent: designed, developed, packaged and shipped with genuine care by just the two of us.
Fabrication & Sustainability
We're a little bit different.
In a world of greenwashing, companies often lean on eco sounding credentials of materials to justify over-production, and to make customers feel better about consumption.
We want to be brutally honest: all fashion has an environmental impact. Even a fully biodegradable garment makes no difference if metric tonnes of them are going into landfill. Our firm belief is that brands need to design better, make less, and encourage consumers to buy less.
To achieve this, we release a micro collection of garments per year. We manufacture only trend-free pieces designed to be wardrobe favourites for years to come. And we produce in small runs to avoid surplus stock.
We choose our fibre content to ensure the product stands up. Sometimes we will include a synthetic if it is needed for the shape and recovery of your item of clothing.
We aim to be transparent, and never claim to be more than what we are.
